Planning define as, choosing a goal and develop a method strategy to achieve that goal. Apple is the most famous and largest mobile
devices company in the world. It introduces different sight about the mobile phones to the people to come across with new technology.
Apple’s strategic plan is mostly based on improving their products for a better tomorrow. They attempt to develop new capabilities and
convince customers through their merchandise , their own beliefs and their world view so everyone can do to.
Apple has two main strategies which are employing technology-push and market pull. Apple’s innovation on creating the most
creative, modern useful technology is their technology push. They mainly focus on their highly technical gadgets to be sold. Their
branding also is a plan, is about lifestyle, imagination, liberty, passion and aspirations.
Customer requirements also emphasizes on Apple’s planning that serves with market pull. They take into account what customers
demand and provide the best customer services. Apples strategic planning evolves through their ideas of technology that reaches
valuable customers and the way they serve their customers to fill their needs and demands.
Planning of product is manufacturing under five sections. First section is Research and Development . In this section employers motivate
to developing new technologies. Second section is concept testing. In that particular section employers of apple company conduct market
research, conduct product testing assemble cost data and identify potential quality defects. Third section is pre-launch. In that
section they manage production ramp issues, provide software for new products such as Iphone six and six Plus and apple computer.
On the other hand, they determine launch quantity too. Fourth section is Launch. In that section they make demand forecast up to 150 days.
Final section is Quarterly review. In this section board of directors start a conference to review inventory level. Through that they monitor
current sales levels and monitor component cash trends.
Steve jobs was a great planner and he used efficiency to develop technological strategies to uplift progress in Apple company. Specially,
plans encourage managers and employees to direct their persistent towards activities that help accomplish their goals and away from
activities that don’t.
Finally, Apple’s goal is to create design more innovating technological products that will serve to the public and be a change in the future.
Reference List ,
McWilliams, A. (1958). MGMT. (1st Asia- Pacific Ed). South Melbourne Vic: Cengage learning Australia.
devices company in the world. It introduces different sight about the mobile phones to the people to come across with new technology.
Apple’s strategic plan is mostly based on improving their products for a better tomorrow. They attempt to develop new capabilities and
convince customers through their merchandise , their own beliefs and their world view so everyone can do to.
Apple has two main strategies which are employing technology-push and market pull. Apple’s innovation on creating the most
creative, modern useful technology is their technology push. They mainly focus on their highly technical gadgets to be sold. Their
branding also is a plan, is about lifestyle, imagination, liberty, passion and aspirations.
Customer requirements also emphasizes on Apple’s planning that serves with market pull. They take into account what customers
demand and provide the best customer services. Apples strategic planning evolves through their ideas of technology that reaches
valuable customers and the way they serve their customers to fill their needs and demands.
Planning of product is manufacturing under five sections. First section is Research and Development . In this section employers motivate
to developing new technologies. Second section is concept testing. In that particular section employers of apple company conduct market
research, conduct product testing assemble cost data and identify potential quality defects. Third section is pre-launch. In that
section they manage production ramp issues, provide software for new products such as Iphone six and six Plus and apple computer.
On the other hand, they determine launch quantity too. Fourth section is Launch. In that section they make demand forecast up to 150 days.
Final section is Quarterly review. In this section board of directors start a conference to review inventory level. Through that they monitor
current sales levels and monitor component cash trends.
Steve jobs was a great planner and he used efficiency to develop technological strategies to uplift progress in Apple company. Specially,
plans encourage managers and employees to direct their persistent towards activities that help accomplish their goals and away from
activities that don’t.
Finally, Apple’s goal is to create design more innovating technological products that will serve to the public and be a change in the future.
Reference List ,
McWilliams, A. (1958). MGMT. (1st Asia- Pacific Ed). South Melbourne Vic: Cengage learning Australia.